Seatrade Maritime: Hapag-Lloyd rebrands Le Havre terminal

Hanseatic Global Terminals, the port operating arm of arm of Hapag-Loyd is rebranding CNMP LH terminal Le Havre.

The German-owned terminal operator acquired a 60% majority stake in the terminal in March 2025 and is rebranding it as “Hanseatic Global Terminal Le Havre”. The remaining 40% stake in the terminal is held by Seafrigo.

Hanseatic Global Terminals said it  had invested significantly in the terminal, including the purchase of 14 Kalmar hybrid straddle carriers with delivery expected in early 2026.  It appointed Benoit Klein Managing Director of Hanseatic Global Terminals Le Havre. 

The rebranding introduced visual changes across facilities, workwear, offices, and digital platforms such as websites and social media. The entity is now officially registered as Hanseatic Global Terminals Le Havre. 

Le Havre ranks among Europe’s 10 largest ports and is France’s leading gateway for sea transport, handling around 3 million teu annually. It offers excellent hinterland connections to Paris, and container throughput is expected to grow – particularly in the attractive reefer container segment.

“This milestone marks a significant step in our Strategy 2030 to grow our Terminal Portfolio and reflects our commitment to building a unified, world-class terminal network that delivers consistent, high-quality service globally,” said Dheeraj Bhatia, CEO Hanseatic Global Terminals.

“This change of identity marks a major turning point: thanks to our strengthened partnership with HGT, we are combining our expertise in temperature-controlled food logistics with a global vision of port terminals for the benefit of our customers, our employees and the development of the port of Le Havre,” added Eric Barbe, President of Seafrigo Group.

“Since joining Hanseatic Global Terminals, our focus has been on investing in people, technology, and infrastructure to strengthen our capabilities. The brand transition marks an exciting chapter for Le Havre, and we remain committed to providing the same trusted service while unlocking new opportunities for growth and excellence,” said Benoit Klein, Managing Director Hanseatic Global Terminals Le Havre.